Corporate Bodybuilding
Teams illustrate a message with their bodies
About
Participants put on designated coloured clothing. They are briefed on the position they will take, it may be part of a letter or icon. Each participant moves into position as a drone flies over head capturing the brand logo, icon or message.
Learning Outcomes
Corporate Body Build is an excellent metaphor for the role of human capital in company brand and culture. Every individual plays a vital role in Corporate Body Build just as they influence company culture.
